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Viral marketing strategies are becoming implemented more as we’ve come to know more about it’s power to propel a business faster. Viral marketing has really taken off in the last couple of years and with it, so have many of the viral marketing examples and strategies in which people are utilizing. In the course of just the last year we have seen some amazing software products and several programs in which to spread your viral marketing campaign farther.
In any viral marketing campaign, there are certain things that a person or company has to keep in mind. For one thing, behind every campaign there has to be some type of gain or incentive for the person to want to pass the message on. Campaigns that don’t really give back to the sending party, most likely won’t benefit from viral marketing advantages.
For example, if we are speaking of cases of viral marketing for list building, many viral marketers have taken to using tell-a-friend forms. But, regular tell-a-friend forms are not usually enough to give a person the needed incentive to push a campaign along. It’s for this reason we started seeing products such as Viral Friend Generator come into play. With Viral Friend Generator, we seen that by adding a third step to the process, we could add a bonus of some type to the sending party. Prior to this, regular tell-a-friend forms weren’t really hitting the mark.
In some cases of viral marketing it doesn’t always need an incentive such as material goods to be effective though. In fact, the most successful viral campaigns are the ones that are created with emotion being involved. People that have been touched either by compassion, laughter, or shock are usually the most effective. If a person can have some type of profound experience by receiving a message this can spark a huge viral campaign. We don’t have to look very far to find campaigns of this type online. With the advent of video being used so much in marketing these days, it has completely impacted the way in which viral campaigns are developing.
Blogs are becoming much more viral friendly as well. Some of the WordPress plug-ins that have been developed for boosting people’s posts in many of the Social Bookmarking sites, or RSS submission services are really getting amazing. It’s so great to see some of the technology that’s coming out with helping in viral marketing. But, remember to use some of these plug-ins you do need to have a WordPress blog hosted on your own hosting account. Otherwise, most aren’t created for use with such blogs created on Blogger or on WordPress’s own servers.
There are a few very good products and strategies that have come to very good use for marketing viral. Definitely one of my favorite outlets these days for re-branding and creating my own versions of viral marketing software came with a membership I got with the guys at IMBuzz softwares. Each month I get a brand new one, and each of these has always been of very good quality. It’s one of the best memberships I think I’ve ever been a part of. Since I’m in the viral marketing niche, these softwares suited my business like a glove with some key advantages for viral marketing! I’m also a huge fan of Viral Spiral. It’s helped a very good friend of mine and myself to create a good sized mailing list, and also provided a place to help people along with their online marketing careers. It’s great to be able to do this virally, plus help people at the same time.
If you have ever been interested in implementing what is now available to you with viral marketing, there really couldn’t be a better time than now. We are living in a perfect time with access to some very powerful platforms and programs to help with your viral marketing campaigns.
Viral marketing is based on how humans behave naturally . The easiest way to describe Viral Marketing is to compare it to word of mouth marketing. ‘Viral Marketing’ is a term that emerged in the late 1990s during the first great internet boom and while many of the buzzwords and wisdoms to emerge from that age have cheerfully and gratefully been forgotten, the notion behind viral marketing is as relevant today as ever. One example of successful viral marketing is Hotmail, a company, now owned by Microsoft, that promotes its service and its own advertisers’ messages in every user’s e-mail. However, viral marketing is one of the easiest and cheapest things you can do to grow your online presence and turn your efforts into a money maker.
Viral marketing has definitely gained its popularity over the global network. More and more businesses are adopting this marketing strategy to gain their fair share in the market. The approach developed by Hotmail in increasing its number of subscribers is one classic example of viral marketing.
How Hotmail Did It
Hotmail is one of the first web-based email provider that gives away email addresses for free. Their marketing approach starts by giving free web-based email addresses and additional services. Each of the messages sent with a Hotmail address has an advertisement at the bottom that goes: “Get your private, free email at http://www.hotmail.com.”
Then, of course, Hotmail subscribers will use the service to send messages to their friends and colleagues. These friends and colleagues will get the message and read it, and then clicks on the link at the bottom. They will also sign up and be a subscriber like what the sender did. Then these new subscribers will also email their own set of friends. The cycle goes on and on.
This is why viral marketing has the power of reaching thousands, even millions, of people in such a short time and with little effort from the one who initiates it.
Elements of Viral Marketing
Dr. Ralph Wilson, an e-commerce consultant, named six elements or basic principles of viral marketing. A viral marketing technique need not have all of these, but the more principles it follows, the more powerful the strategy will be.
1. Give away products or services. This is the first and most basic principle of viral marketing. When a person hears the word “free,” it elicits the interest in him and will avail of that free product or service, for sure. Having cheap or inexpensive products may also do the trick, but “free” will give much faster results.
Patience is important in viral marketing. Giving away products for free may not earn profit today but if the business gets to develop customer base by giving something for free, it will soon generate income for them.
2. Easy transfer to others. The medium used to carry the marketing message to other people should relatively be easy. Viral marketing has been powerful over the internet because of the ease of communication the technology offers. Email, web sites, software downloads are just some examples that can be used in viral marketing.
Also, it is better that the message be short for easy copying and transmission. Simple and short but straight to the point is best, just like Hotmail’s advertisement at the bottom of each email sent out.
3. Scalability from small to very large. When viral marketing is used as a marketing style, it is best that the business is prepared for rapid growth. In cases of increasing web traffic thru viral advertising, the web owner should make sure that the host server is prepared enough to handle the expected increase in traffic within a short period of time.
This should not be taken for granted; else, it will defeat the purpose of doing viral marketing. Once people notice that the site takes a long time to load, they will just leave and forget about it. That means an automatic loss of potential customers.
4. Exploit motivation and behaviors. A marketing strategy that builds on motivation and behaviors of people for its transmission is a definite plus. People love to be popular. This motivation will drive them to communicate to more and more people to be known.
5. Utilize existing networks. According to social scientists, an average person has about 8 to 12 members in their close network of family, friends and colleagues. Moreover, internet gives way to creating a bigger network circle. Learning to use these existing networks in viral marketing will yield better results.
6. Take advantage of other’s resources. Viral marketing need not consume all your resources away. Using other web sites in posting your articles, for example, will get them read by a large number of people without the need of creating your own web page.
It is best to learn these basic elements or principles of viral marketing first before actually doing it. Being to aggressive without doing your homework may just lead to damage instead of success. Try to adopt those that may be applicable to your product. Use all of the principles, if possible, for a more successful output.
Recently you hear a lot about viral marketing, but how well is it understood? First of all I’m assuming it is not some kind of viral infection that we all seem to want to catch; please let me be infected with thousands of hits to my website. It’s probably not like a computer virus that the folks at Symantec want to eradicate, but oddly viral marketing has attributes of both an infection and a computer virus. The definition of viral according to the American Heritage Dictionary is ” Of, relating to, or caused by a virus”. Well, maybe we internet marketing folks are taking liberties when it comes to defining our marketing methodologies, but it wouldn’t sound nearly as cool if I called viral marketing something like “multiple methods of complementary marketing”. So I’m willing to live with the term “Viral Marketing” if you are.
If we can agree that viral marketing like an infection or a computer virus can get stronger, thus expanding over time then the rest of this article will focus on marketing techniques that have those attributes. The reason most of got into this type of business is that we believed that getting paid by the hour or a salary was pretty limiting, and that our internet business had the potential to grow virally. Now there are a lot of internet money making opportunities out there that I would not consider to be viral marketing including things like paid to take surveys, paid to read, paid to click, and whatever other methods where you get paid directly for the time you put into it. Now your back to working for someone else and all the limitations associated with getting paid by the hour.
So what types of business opportunities or marketing techniques qualify as truly viral. Let’s start with different types of businesses:
Multi Level Marketing (MLM) companies – companies like Shaklee, Amway, Usana, and the list goes on and on. They are viral in that everyone you recruit has the ability to recruit many people under them, and you share in the profits of the whole team. Great concept, but doesn’t always pan out if your downline isn’t very active.
Affiliate Business Opportunities – Now probably everyone will disagree with me, but many of the affiliate business opportunities share the same characteristics of an MLM. Usually you profit from multiple levels of downlines, those that you refer and their own referrals. There are literally thousands of affiliate business opportunities out there like the Free Store Club, DealDotCom, or MyPowerMall, just to name a few.
Well it doesn’t do much good to have a viral business without some kind of viral marketing tools that also expand their capacity to generate traffic and ultimately income over time. The rest of this article will focus on my favorite viral marketing tools. Here are some that I use:
List builders – We are talking about email marketing here, where the intent is to build your list of people that you can solicit or advertise too. A couple that I use include YourLuckyList and ListJoe; these two are slightly different, but the idea is that your recruiting efforts are focused on building a list of people that you can email on a periodic basis. Of course you can build your own list without one of these programs. As your list grows you are reaching out to an ever expanding audience, and some of these programs offer multiple levels of referrals that make them really viral.
Writing Articles – One of the great things about writing articles is that they have a long half life, meaning they can help you get traffic to your website for years, and they get picked up by the search engines creating back links to your website, improving your search engine rankings. It is clear that writing articles is a true viral marketing method and it is free.
Downline Builders – I wrote an article on downline builders recently because they are a truly viral marketing technique because they can expand your presence exponentially. As people sign-up for the downline builder they will often become part of your downline. Advertise one good downline builder and you have the potential to get hundreds of referrals in multiple programs. This is much more efficient that promoting each marketing tool on an individual basis. My primary downline builder is Vital Viral and I have referrals 4 levels deep. So instead of promoting traffic exchanges, list builders, and other marketing tools with separate advertisements, consider using a downline builder for its viral marketing characteristics.
Without getting into a lot of detail I want to mention a few other marketing tools that have those viral characteristics that have been discussed:
* Portals like LinkScout
* Website Directories
* Web Forums
* Traffic Exchanges
* Viral sites like Free Viral
* Networking groups like LinkReferral or Reality Networkers
In my opinion for you to experience the real benefits of viral marketing you need to begin utilizing multiple marketing channels, and not get caught up in programs that focus on getting paid by the hour, but instead focus on those programs that can expand as you refer others. Ultimately this results in more traffic, better search engine placement because your site is referenced many times, and ultimately more cash in your pocket.
Visit Online Business Resources for more information.
Viral marketing has grown to be one of the most effective and successful methods of getting customers in the online world of business and has been referred to as an advertising miracle. This is because viral marketing can make your traffic grow exponentially from just one new visitor to become an avalanche of potential customers to your website.
Done well, viral marketing is an inexpensive marketing method with a rapid and widespread response. The term viral marketing became popular in 1997, when used to describe Hotmail and their viral marketing campaign. They attached an advertisement for their service to each e-mail sent. Customers spread the word because the very use of the service promotes further use.
Burger King is one company that has used viral marketing very effectively. In 2004, they created the Subservient Chicken website, which is one of the worst web-sites the writer has ever seen, and then used viral marketing principles to get traffic to the site. Word spread quickly, with the help of a ‘tell-a-friend’ link, the site received 10s of thousands of hits in the first few months and eventually millions. Viral marketing succeeds by bringing in massive traffic when the right tools and strategy are used.
Viral Marketing is not just about when your existing website visitors, subscribers and customers refer you to others or when other webmasters send traffic to your site. Everybody knows that recommendation is by far the best way to be introduced to others. Viral Marketing is about using ‘leveraging devices’ to multiply each stage of the recommendation process. Viral Marketing is about making it advantageous for others to help you while helping them-selves and it being advantageous for you to help others while helping yourself. The motivation is not altruistic it is ice cold commercial common sense.
Here are a few examples of viral marketing.
Submitting Articles to Article Directories and Submitters is one of the quickest and easiest ways to get instant free publicity to your web site and is also an excellent way to get links back to your site but it only becomes viral marketing when you load your article with your links and allow the article to be copied without alteration and used by any-body, anywhere.
Writing your own e-book is another method. Write a book on a subject you are familiar with and, of course, there is a market for, pack it with links to your web-site and/or your affiliate sites. Enjoy the retail sales income and the commissions from your affiliate links and for as long as you can get the full price. Then reduce the price to half with a blaze of, “I’ve made my money and now I want to help people etc.” “The price will be going up again soon etc.”
When you’ve milked it almost dry and the retail sales drop off give it away free of charge with full retail rights and allow others to sell it and keep 100% of the retail sales money, (a good opportunity for more self gratifying BS about helping people). Many people will give it away as a free bonus and you continue to get the sales from the affiliate links. This is an old ‘Guru’ trick that’s been going on for years. Easy long term money!
Using a ‘refer-a-friend’ script on your site can be very effective. Put a simple “TELL A FRIEND” link that leads to an outgoing e-mail window, pre-written from the visitor to who-ever they choose with a message and link back to your web-site. Brilliant and very effective!
Indeed, viral content is a wonderful concept and especially important to us all because we all want to expand our activities and businesses. But if you’ve never used viral marketing, these are a few ideas where you can get started. These ideas all make good viral marketing. We will not write about other methods such as: great lists, videos, email accounts or chicken and hamburger sites, those are for you to investigate.
We’re going to finish off this article writing about Viral Traffic Expansion Sites, there are several: the TrafficPowerHouse, FreeViral & VitalViral are three of them, the rest you’ll find in Google. You actually get a clone of their web-site; put your own web-site on theirs in THE prime position, quite free of charge. You then market the clone, others join and market their own clone with your web-site in the second position etc. etc. The concept is explained fully on their web-sites, they are just great and they’re all free, exponential expansion is what they provide and they’re a lot easier than writing an e-book!
Only you can decide which method of viral marketing is best for you. Inform yourself while surfing the Internet. Be doubly aware of the sites you visit and look out for a viral marketing element that the site is uses. Can you do it too?
Your website success is determined by the amount of visitors that find it. If it is hidden from view and no one is aware of its existence then your internet business will never have a chance of succeeding.Trageted traffic is the key and you must use every resource available to you to ensure you are creating a constant flow of such traffic.
As there is a constant need to attract a flow of traffic to your website there is one effective method that you can use what will give your website the traffic boost that it requires.
Welcome To Viral Marketing
While the term viral may easily depict a virus, a word very much dreaded by all computer owners, do not worry. Thankfully you don’t actually use a virus to spread your business message; on the contrary. Everyone has had enough of all those pop up ads and spywares. Viral marketing is legitimate, effective and accepted by the online community as one of the best ways of raising awareness of your website and products.
What Is Viral Marketing?
Viral marketing is a marketing technique used to build the public awareness of a product or company. It is the use of several forms of media to reach out to potential customers without actually promoting the product. Advertising without directly advertising the product or service.
In a nutshell, in the big wide world of advertising companies ride on the idea that if people like the content of a media they will pass it on to their friends and family. Certain media outlets are sponsered such as an amusing video which people then pass on and as it contains the company’s logo or brand, this will help in the promotion of the product.
Viral marketing has become a popular means of advertising and marketing because they are relatively low cost. To avoid being tagged as spam mail, viral marketing counts on the eagerness of one person to pass on the product. If a person sees the name of the person they know as the sender, they won’t block it and thus open it as well.
You may ask that this is alright for those with large marketing budgets like the big companies but how can the power and effectiveness of viral marketing assist the website owner with little to spend in their promotion activity?
Using Viral Marketing To Your Advantage
The main and foremost advantage of viral marketing is that you get a lot of publicity and public awareness about your site. You get to generate a flow of traffic that are potential customers, ie targeted traffic. With a little ingenuity and imagination, plus some incentives or prizes, you can reach out to a great number of people and announce your existence.
Websites and companies are catching on to the effectivity of viral marketing. It could signal the end of your website business. Utilising viral marketing in conjunction with search engine optimisation will give your website a leading edge.
How To Use Viral Marketing
Viral Marketing is a great way to get people to know about your website. One of the most cost effective means of viral marketing (don’t forget it can be free) is writing articles. Your website information will be located in the article’s resource box. Your article gets distributed and hence your website information then spreads among those who have expressed an interest in what you are writing about.If their interest is stimulated enough, they will then go to the website address that you have given in the resource box and thus, you have a targeted visitor to your website.
Other forms of viral marketing include blogging, becoming active in forums by leaving messages and replies for the particular niche that your website is pitched to, press releases, even utilising the power of Youtube. The more you think about this, the greater the avenues for viral marketing appear.
Viral marketing undertaken in different formats and targeted correctly can create a continual flow of targeted interested visitors to your website who will be more inclined to spend than a casual visitor. And never forget that one of the major benefits of viral marketing is that as a means of targeting your advertising message, using many of the methods it can be free.
Viral marketing or some may refer to it as buzz marketing, provides some of the most amazing results to almost any online business, products or services. It is a vast source of “one-way” links, sales leads and targeted website traffic. Surprisingly, several marketers are either not familiar with these particular strategies or do not recognize their capabilities or are not taking complete advantage of what they call the “viral factor” in their online marketing efforts.
Viral marketing pertains to the method of giving away something for free then allowing individuals to distribute or send it out to others. Viral marketing’s main purpose is to circulate your message or promotion to as various individuals as possible yet not spending any money for promotion or advertising. Although a very profound marketing tool, this method is probably the least used by many marketers online.
Generally, viral marketing strategies can be utilized by any online business or web site, be it small or big. Any online marketer can use such strategies provided that they are willing to devote some time to set up certain criteria to become positioned effectively. Viral marketing strategies done the right way will produce numerous benefits.
Simply put, the basic concept of all viral marketing strategies is to include a freebie in your ad that people can use or giveaway. The best benefits of viral marketing are:
* Increase link popularity
* Increase or improves targeted traffic
* Builds brand recognition
* Generates targeted leads
* Automates marketing efforts
With that said, here are 6 astonishing viral marketing strategies that will get the word out quickly about your business, product, or service.
1. Writing articles with a resource box. Write articles pertaining to your service or products. Allow your recipients to reprint or copy your articles in their newsletter, website, ezines, magazine or e-books. Your article must include or display your “resource box” as well as the option for reprints of articles at the bottom.
2. Using forums and discussion boards. When you are capable of setting up a bulletin board or a forum, then you actually have a very effective marketing tool. You can invite and permit online users to utilize your “discussion board” on their website since many internet users do not have these tools. 3. Providing free website. When you are making use of a “dedicated server”, you are able to permit internet users to register for a web site for free on your own server. And because you gave away some space, you can oblige them or demand that they display your “banner ad” at the uppermost potion of their site.
4. Distributing free software. Permit your website visitors to distribute your software for free. Simply include your online business ad within the software. The internet provides numerous available tools that permit you to “brand” your software with messages and your contact information.
You can pay for the rights and then you have your own software for free! Or, there are programs available that permits you to make your very own software. Just search the internet!
5. Offering free graphics, banners, templates, etc. If you have the skill and talent for web design, then you can be able to make graphics, templates, banners etc., upload all to your website and allow your visitors to pass on your fonts, graphics, templates, banners etc., for free, of course. Simply display your ad onto your designs or oblige recipients that they “link directly” to your site. Also be certain that you incorporate a “link back” to your website in your “copyright notice” and oblige your recipients to hold intact your “copyright notice”.
6. Free redirect service. Permit your web visitors to impart your “free online service” to their visitors, web site, e-zine or newsletter subscribers. It can be a free e-mail, “search engine submissions”, e-mail consulting, etc. Let your imagination soar and think of things that you can offer for free.
Keep in mind that your marketing message that will be relayed or transmitted by any type of viral strategy should be brief and clear; likewise it should be simple for your visitor to obtain your free offer.
In the same way each free item should carry a very simple course through which a recipient is able to inform his links or friends about it, in order that they also can obtain your free offer and simultaneously be able to view your message then supply you with their email address and names.
Viral marketing strategies are very powerful marketing tools; however, these are tools that are required to be carefully used with substantial thought. When you are offering something for free, note that it needs to be of good quality, of good value, and targets the needs of your prospects.
Viral Marketing Techniques Every Web Site Should Be Using
Viral marketing can work wonders for any business, web site or product. It can be a great source of sales leads, one-way links and targeted traffic. Yet, many marketers are not taking full advantage of this ‘viral factor’ in their marketing efforts.
How about you? Are you using any viral marketing methods with your web site? Or does the word ‘viral’ make you cringe?
Many people believe ‘viral marketing’ is a myth, one of those Internet follies that only happens on rare occasions when some fantastic product or site comes along.
In reality, viral marketing techniques can be used by any web site – big or small. They can be used by any marketer who takes the time to put some simple steps into place. Viral marketing ‘done right’ can have many benefits. It will: – increase your link popularity (often one way links) – increase targeted traffic to your site – build your brand recognition – create targeted leads for your products – automate your marketing efforts
Here are some simple viral marketing techniques you can try with your web site, product or business:
1. Word of Mouth – We have all seen this phenomenon displayed with many products . People spread the word about some great movie or gadget and suddenly everyone knows about it. Human nature dictates we tell our friends about some great product we have bought or found. Nature of the beast, it’s just the way we are – so why not take full advantage of it?
If you have a web site – put up a simple ‘tell a friend’ form so your visitors can easily tell others about your great site. Easy and very simple to do but many webmasters don’t do it. Similarly, if you have a newsletter, service, product or with any aspect of your site – just include a few sentences at the end of your copy – asking very politely, “if you found this service, product or web site helpful – why not tell your friends, family and colleagues about it.”
2. Branding – Make sure you have a logo on your site or product. Branding your site is very important if you want your site or product to be noticed and talked about. For that matter, a catchy brand name can be a ‘viral technique’ in itself – so try and come up with one that springs from the lips with a distinctive ring to it!
People recognize brands, it gives them a clear image of your site or product. Include your brand or logo on every page of your site and on every product, service, material coming from your site or business.
3. eBooks – Savvy marketers jumped on this new invention very quickly, they knew the ‘viral’ power of these little ebooks. Ebooks are electronic files that can be downloaded from any web site and distributed easily around the web. You can also have other webmasters or marketers, ‘re-brand’ these ebooks with their own links. High quality ebooks get passed along very quickly and are great viral tools.
Anyone can write a simple ebook on the topic of their site. If you can’t write, just get permission to use a collection of articles from the numerous ‘article directories’ on the web such as www.ezinearticles.com or www.goarticles.com . Ebook compiling software (in both .exe or pdf format) is relatively cheap or can be found for free on the net. Just Google to find it!
4. Viral Software – Some simple software products or applications can be very viral, often passed around or downloaded from the web by thousands each day. These have to be useful or handy products that the users will desire – ecalendars, organizers, personal planners, link checking software, and so on. Many are desktop products that sit on the computer user’s desktop – prime location in the marketing arena.
And the best examples of this kind of viral software have the company logo, sales message and contact email – with LIVE LINKS to all of the above – conveniently displayed within the product. These simple software programs can be great viral promotional devices that spread like wildfire across the web. (get an example of this below in the author’s resource box)
5. RSS – Newest player in the viral game! RSS which stands for ‘Really Simple Syndication’ and just by the nature of what it does; RSS is an awesome viral tool. Originally used by news organizations to syndicate their news stories, it is usually associated with Blogs because blogs use an RSS feed to distribute their content. Good quality RSS feeds are picked up and displayed by different web sites all across the web.
Since Microsoft has announced the next version of Windows will have RSS integrated into its operating system, new RSS applications will take viral marketing to heights that have not been witnessed before. Alert marketers are already gearing up for this viral explosion.
You should also be gearing up for RSS if you haven’t already. Using a simple site like blogger.com (owned by Google) will give you a basic blog and RSS feed to spread your message or product to all interested parties.
These are just some viral techniques that will help increase your web presence. They will also boost your traffic and increase your links. Used properly, these viral techniques will also spread your web site, product or service around the globe.
What more can you ask for
There are several ways through which a person can spread information across the entire globe. Online business is flooded with so many techniques that help to disseminate information online and viral marketing is one these techniques. The technique of viral marketing is used as potent tool of information for online marketing that helps to extend the chain of targeted audience. This form of a marketing encourages a person to pass on a marketing message to others that in turn makes viral marketing business a success.
Different forms of viral promotions could be flash games, videos like you tube, images and sometimes text messages as well. The basic aim of viral marketing is to focus the basic nature of human beings, as this technique claims that a person shares the product liked by him/her with at least three people and in case a person does not like then the same message is communicated to at least eleven people.
People having big social circles often become the targeted audience for the marketers willing to utilize viral marketing technique. Marketers look for people who have good social networking potential because these people help to pass on the message to their social circle. Creating an attractive viral message keeping the taste of a particular segment of people in mind can surely help to achieve success in this marketing technique.
To make viral marketing a success a person must focus on the quality of video/message content etc to attract large mass of people through web. These attracted people will further discuss the message with their friends and relatives that in turn will make this online marketing technique a success. Viral marketing helps to attract people and motivate them to know about the marketing message. If the message satisfies people then it further encourages them to share the message with others. In this way the viral message keeps on spreading from one person to another.
It is seen that with the growth of online marketing business the concept of viral marketing is also doing quiet well. In the coming years more people will become victims of viral marketing that will make the work of marketers all the more easy.
Not using Viral Marketing 101 could eradicate your business!
This is the one quality that will make a site stand out against the brutal rivalry of competing sites in the Internet-based business world. You must use any marketing strategy available in order to stand up to your many competitors.
If people are not aware of your existence, regardless of how wonderful your product or website may be, you will not be successful. This lack of exposure could lead, in the worst case scenario, to the failure of your business.
There are many methods of increasing traffic to your site that will lead to increased popularity with the public. Viral marketing is a tactic that your competition used, and one you can too.
Although it has negative connotations due to its similarity to the word “virus”, a word that strikes fear in the heart of any computer user, “viral” has a different meaning here. Not using viral tactics to spread the word about your business could mean the end of your business. Pop-up ads and spyware have tested the patience of internet users to the point that they have become intolerable to most individuals.
Viral Marketing Overview
One way to build the public awareness of a product or company is the marketing technique viral marketing, also known as viral advertising. Many forms of media can be used to catch the public’s interest without actually showing an ad for the product – perhaps a funny game or photo which includes mention of your company or product that people will want to pass on to friends and family members.
Media that people will pass on to friends and family will help sell your business. Companies sponsor this media, called viral marketing, in various forms: flash games, videos, stories, etc. Individuals forward these cool, and fun items to their friends and family members. All viral marketing materials display a company’s brand name and logo on the products; the hardest part of marketing is getting the company’s name in front of as many people as possible.
Because it is relatively inexpensive, viral marketing has gained popularity as a method of advertising and marketing. Viral marketing depends on the eagerness of one person to pass on the product, in order to avoid being tagged as spam mail. If someone recognizes the sender’s name, they will open it instead of deleting it.
To help in spreading their viral marketing, many companies offer rebates and discounts as incentive. Results are determined by the number of recipients received from each responder.
Using Viral Marketing to Your Advantage
The primary advantage of viral marketing is that you get a lot of publicity and awareness for your site and the products and services provided by your company. Potential customers would be generated. In order to become more visible to your potential customers, use your imagination along with other bonuses, such as prizes.
Most websites and businesses are becoming aware of the effectiveness of Viral Marketing and Advertising. Failing to utilize this can destroy your business. While there are various schemes and methods for site promotion, such as Search Engine Optimization, the factor which could easily move you forward in the ratings is viral marketing.
Viral Marketing could be a designing technique that catches people’s attention and makes them aware and knowledgeable of your company. In turn, they pass your ad on to other people. Since the cost is low, risking the failure of your business by not investing in it would be foolish. There are tons of strategies; you can have an idea, a game or humor. Movies today, more often than not, are being promoted using scandals and gossip to get crowds to the theaters. The movie “The Blair Witch Project” is a prime example of how rumors and gossip propelled a movie to success.
Viral marketing has a proven track record with many big companies. Microsoft’s Hotmail is a good example. Viral marketing has worked wonderfully for them, seeing how they are the first known big company to utilize the scheme.
Viral marketing can work wonders for you, too. You can start advertising with viral marketing now to take full advantage of the benefits it will provide for your business.