Search Engine Marketing Can Accelerate Home Business Growth

Article Submissions to Social Bookmarking Websites can Book you some Backlinks

Social bookmarking is a significant part of any social media strategy. Its methodology requires submitting an article with strikingly fresh content in a short span of time, a wide network of friends and associates, and immediate follow-up. Investing the time to submit articles to social bookmarking websites can give you a sharp spike in website traffic and some backlinks in the process.

Social bookmarking is one part of a social media strategy that can build your website traffic and optimise your website for search engines by providing a rich resource for backlinks. Submitting articles to social bookmarking websites as well as article submission websites provides your website with backlinks. A strategic goal of article submissions to article directories and social bookmarking websites is to not only gain a backlink from the website you submitted the article to, but to also gain backlinks from other websites that refer back to your original article. Reprints of your articles that lead back to your original post are not the duplicate content that search engines discourage. If you submit duplicate articles with a link to your website on multiple websites simultaneously in a short period of time without a logical linking chain, then the search engines may penalize the articles as duplicate content.

To submit articles to social bookmarking websites and article submission websites to gain backlinks, you must be the original source of the article, and your articles should have content that is within the scope of your website. The search engines will attempt to map out the original source of reprinted articles and give credit to the originating source. The article reprints will not be penalized, but the originating source of the article will carry the heaviest weight when the search engines evaluate websites for the search engine result pages.

Backlinks, however, are not the only reward of submitting articles to social bookmarking websites and article directories. Direct traffic from interested visitors that become lifetime customers is the ultimate reward. Investing time in social bookmarking can widen your audience, provide you with backlinks, and give you the opportunity to gain a strong readership following.

Networking is a crucial element to successful social bookmarking strategies. Before you begin networking, build up a credible profile for yourself. Your social bookmarking profile can be your actual self or a persona for your website. You or your persona can then bookmark articles on your website, create tags, and join groups.

You can begin networking with friends and business relationships you may have already forged. Once you have a profile and a network of contacts, you can begin building new social bookmarking relationships that offer the opportunity for reciprocal voting. Your networked relationship can also promote the article you bookmarked by contributing comments. Social bookmarking websites are fast-paced, and articles that aren"t followed up or don't garner votes or comments will quickly become obsolete. Articles that don't have intriguing headlines won't be read.

Follow-up is necessary for successful social bookmarking. Asking your network for votes and comments in response to your bookmarked article, and taking the time to expand on reader comments, can give a push to your article's popularity and increase your chances of gathering backlinks and website traffic. Readers are more inclined to click on an article that has already been proven to show interest.

Social bookmarking requires an almost instantaneous follow-up that submission to article submission directories don't - however the time invested in that follow-up can provide an almost instantaneous increase in web traffic and backlinks. Social bookmarking strategies for website optimisation require a persona, networking, captivating content, and follow-up. With those four requirements in place, your social bookmarking strategies can captivate readers to visit your website, then you can follow-up on building your customer relationships.

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When evaluating successful home businesses, there are certain things they all have in common - things that you could say were essential to their success. In fact, without these things a home business is sure to fail. It does not matter what type of home business you have or how successful you want to be, you need to know these keys to home business success in order for your home business to thrive.  

Market Research

If you want to run a successful home business, you are going to need to research your market before you get started. Without proper market research, your home business may be doomed from the start. For example, say you want to start a dog washing business and you want to charge thirty dollars for each dog you bathe. You figure you can bathe about seven dogs a day and since you have very little overhead, your business should be profitable almost instantly. Unfortunately, when you start to advertise and you open up for business, you do not get a single call. What went wrong?

If you would have done your market research, you would have found out that there are five other dog washing businesses in your town. Not only do these businesses already have relationships with the local dog owners, they charge between fifteen to twenty dollars for their services. So not only are you the new kid on the block, you are the one charging the most for the services you are offering. With the right amount of market research, this costly mistake could have been avoided. 

Do not make the same mistake made in our imaginary scenario. Perform market research and know exactly what you are getting into before you jump in. 

Proper Planning 

Every successful business, whether it is a home business or a brick-and-mortar business, needs a substantial amount of planning. Because of this, it is essential that every home business has a detailed business plan written. You can write the business plan yourself or you can hire a professional business writer to perform the work, but make sure the business plan is in black and white and is updated as needed. After all, as a home business grows and changes, the business plan will need to grow and change along with it. 

Great Advertising 

Every successful home business invests in good advertising. Without advertising, no one is going to know about your business. However, bad advertising can be just as detrimental to a home business as no advertising can be. If the advertising you produce for your home business does not reflect the quality your home business offers, why would potential customers trust you to provide them with quality products or services? Your advertising speaks volumes about your home business, so make sure it is done properly and professionally. 

Self Discipline 

All successful home business owners are self disciplined. Without self discipline, you might find it tempting to sleep in until noon everyday or let mundane paperwork slide. Your home business is as real as any storefront business and it must be run as such. Because of this, self discipline is a characteristic that all successful home business owners must possess.  

Organization

Every successful home business has a certain amount of organization involved. The paperwork and files must be organized, the bookkeeping must be organized and the home office itself must be organized. Without organization, things will fall through the cracks and mistakes will happen. To ensure that your home business is as successful as possible, make sure you have an effective system of organization in place.

Remember, a home business is like a baby. It needs to be nurtured and cared for in order to grow. By practicing these keys to home business success, you will be well on your way to operating a lucrative and successful home-based business.

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The success of the "social" web applications is undeniable. Social networking sites like Facebook, Bebo or YouTube have reached success and fame in the past & present. Now followed by social bookmarking websites as they are becoming more and more praised by internet users.

Why create such a buzz around these websites? Let us give you a brief overview and the reasons why you should be in it to win it!

What is Social Bookmarking?

Social bookmarking is an online tool which allows people to organize, rate and share their favorite sites on the Internet. Categorize favorite sites using tags, which describe the content of the website. Other people who are interested in the same subject can browse through this selection, based on the recommendation and choose to bookmark the page themselves. The web application often allows users to store links (bookmarks- hence the name ), share and search a web page location (URL), web page address or a file name. All of these lists of online resources can be made accessible to the public. That is why it is called " social " bookmarking site. These bookmarks can be private or shared. To get your own social bookmarking storage - simply register to one of the website below.

List of Social Bookmarking websites

* Blue Dot

* del.icio.us

* Digg

* Diigo

* Furl

* GiveALink.org

* Ma.gnolia

* My Web

* Netscape

* Netvouz (Allows both tags and folders for organizing bookmarks.)

* Newsvine

* Reddit

* Shoutwire

* Simpy

* SiteBar (SiteBar bookmark server is open source software)

* StumbleUpon

* Thoof

A bit of Social Bookmarking History

The idea of sharing internet bookmarks was born in April 1996 with the launch of the first social bookmarking website itList.com. The market flourished in three years and websites like Backflip, Blink, Clip2, hotlinks and quiver enter in the competition. But this first generation of social bookmarking software didn't have a viable money making model behind it. Many failed especially with the dotcom bubble gone burst in 2001. In 2005 and 2006, a second generation of social bookmarking site like Del.ici.ous, Simpy and furl rushed into the social software market, followed by Diigo, Ma.gnolia, Netvouz and Stumbleupon. Latest members to the family are websites like Reddit, Digg, Newsvine, the Uncut Times and Netscape. Recently IBM have revealed plans to enter this market and even the traditional BBC has added social bookmarking links for its news and sports articles.

Social Bookmarking: a small web revolution!

This a new way to discover the web. It is a big innovation in the area of searching for information online. Compared to the traditional system using a search engine, social bookmarking sites have a great advantage: The categorization of the bookmarks is made by humans who understand the content of the pages they have listed (or so we hope), unlike to the search engines which are using algorithms to rate & store the content of web sites. The result pages are ranked by the number of users or the times the keyword searched has appeared on the resource.

The importance of Social Bookmarking sites for Search Engine optimisation!

These Social Bookmarks are a nice "Add-On" for every companies Internet Marketing Strategy. It is all about traffic -and your online bookmarks again generate links which can potentially bring traffic to the website. Furthermore social bookmarking sites are highly considered by search engines because they are seen as reliable and recommended websites - human edited.

Create your account and start digging!

Create a video blog

Social Bookmarking is FAST becoming the 'New Way' to generate even more FREE targeted traffic to your websites because of there raising popularity and their ability to deliver the information web users want or their community members query.

And thats not all either, if you've been following the whole 'Tag and Ping' trend thats been going on then you'll also see the added benefit to Social Bookmarking if you own your own Blog and/or Website and how people can spread the word for you 'Effortlessly' throughout the many Social Bookmarking services available online today giving your Blog and/or Website even more exposure without you even lifting a finger.

I'm serious, and I'll reveal 'How' at end end of this article.

Now, with that said, for the rest of this article I want to stress to you the TOP 5 reasons why you should consider getting involved with Social Bookmarking.

So with that said, lets go to TOP Reason #1.

TOP Reason #1. Social Bookmarking services are FREE.

This is probably the single most beneficial reason for getting started with Social Bookmarking simply because these services are Absolutely FREE to the public to use at their convenience.

TOP Reason #2. Bookmark as many websites as you want.

Another great reason to use Social Bookmarking services is you can Bookmark as many websites or webpages as you want. Whether they're Articles, Reviews, Sales Letters, VRE Content Sites, etc.

As far as what kind of websites you can Bookmark really depends on the bookmarking services 'Terms of Service', so if your unsure as to what you can bookmark, that is the first place I recommend you look.

TOP Reason #3. Tag your bookmarks with targeted keywords.

This is the single most important benefit you get with Social Bookmarking services and that is the ability to bookmark your websites and/or webpages with whatever 'Keyword Tags' you want that will help you locate that bookmark when it comes time for you to want to read that particular information.

In the next TOP Reason I'll go into a little more detail as to why your 'Tags' are so important and why you need to choose your keyword tags carefully for maximum benefit.

TOP Reason #4. Make your account Private or Public.

This is where you have to make a choice. And this choice is whether or not you want to make your account with the particular social bookmarking service a Private account or a Public account.

Now, if you choose to have a Private account then those bookmarks you made will be available to you ONLY. But, if you choose to make your account Public then this is where ALL your FREE targeted traffic will come from because now web surfers and the social bookmarking community has access to your bookmarks under the 'Keyword Tags' you chose for the websites and/or webpages you tagged.

That's why I said it's VERY important you choose your 'Keyword Tags'wisely because you want the web surfers or community users to be able to find your websites and /or webpages you bookmarked which in turn could lead to more sales for you.

Also, by making your account Public your profile and websites and/or webpages you bookmarked will be picked up by the search engines and indexed, so you will benefit from the search engines that way, plus… you'll get some high PR(depending on the Social Bookmarking service) 'One-Way' backlinks pointing back to your websites and/or webpages Boosting your overall link popularity and search engine ranking for those websites and/or webpages.

TOP Reason #5. VIRALIZE your Blog or Website.

Remember I told you I would reveal 'How' you can VIRALIZE your Social Bookmarking efforts 'Effortlessly' without lifting a finger if you have your own Blog or Website to multiple Social Bookmarking services.

Well here's HOW!

All you need to do is add a piece of code to your blog or website and let your visitors do the rest of the work for you. It only takes a few minutes to do depending on your experience with HTML.

If your visitors find the information you offer of quality interest then they will definitely spread the word for you to other social bookmarking networks and communities giving you even more exposure without you lifting a finger.

This to me is a definite PLUS!

If you want to find out more about this pluggin go to ==> http://www.socialize-it.com

Well there you have it, the TOP 5 Reasons you should at least consider Social Bookmarking before getting involved.

I'm sure these 5 reasons alone are enough but who am I to make that decision for you.

Go search out a few Social Bookmarking services for yourself so you can see how easy it is to get started and visit the link above and add that code to your Blogs or Websites so your visitors can spread the word for you.

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Much has been said about the tag and ping method, but to best optimize such a tactic, one has to familiarize himself with the basics of social bookmarking as well.

Look at the tool icons on top of your current browser window. See the icon labeled with a star as "Favorites?" If you'd click on the same, you'd have the opportunity to be able to add this web page to your list of favorites, and view the same later on. This is called bookmarking, and it is quite an important tool for the overall web experience.

But this kind of bookmarking is limited to the capacity of your own computer. The web pages you will select will be stored in your hard drive. Social bookmarking is quite different from this.

What Is Social Bookmarking?

Social bookmarking allows you to create an account with a variety of existing services. This account will give you the option to bookmark your favorite websites under certain categories. But instead of saving these bookmarks in your hard drive, you'd be able to store them in the web server itself.

The categories under which you can store your bookmarks are quite similar to tags. This means that you have total control over where to place certain websites. You can categorize them under any tags you wish, as tags are often broad and general.

The flexibility that such a medium allows is immense. Since humans control the categorizing instead of a search engine algorithm, social bookmarks can be arranged in a way that is more appealing for internet users, and more practical for them as well. The name of the game here is truly relevant content, not seemingly relevant content through efficient search engine optimization.

But How Can Social Bookmarking Help Internet Marketers?

The marketing potentials of social bookmarking are slowly being exploited by savvy online businessmen, and to great effects at that. Take a look at the many ways by which you can increase your profits through this method: – A lot of the social bookmarking websites are picked up by the search engines, and they figure very well in the search engine page results. Hence, if you include your websites under certain hot tags, you have great chances of picking up highly amazing back links that will contribute to your own page rank. Also, the direct traffic you can generate from such a channel will prove to be worthwhile. – More and more people are starting to realize that tags provide more relevant and quality information that the results produced by search engines. Soon enough, tagging will be able to surpass search engines as the information finding tool of choice by most internet users. Now is the best time to hop aboard the tag bandwagon. And social bookmarking is one of the best ways to capitalize on the same. – Social bookmarking websites boast of the same interconnectivity present in blogs. People with their own social bookmarking accounts link to one another. This is a great way to generate direct traffic, and further increase your back links.

How Do You Start With Social Bookmarking?

There are many social bookmarking websites in cyberspace today. And given the ever increading popularity of the medium, more and more similar websites are being developed each and everyday.

To avail of this novel marketing technique, you just have to create an account with any of them. Thereafter, simply place your websites under relevant hot tags. The system will take care of the rest.

Here are some of the more popular social bookmarking websites you can join:

30daytags.com

blinkbits.com

citeulike.org

de.lirio.us

del.icio.us

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