Nov 072008
viral marketing
Michael Tasker asked:

Your website success is determined by the amount of visitors that find it. If it is hidden from view and no one is aware of its existence then your internet business will never have a chance of succeeding.Trageted traffic is the key and you must use every resource available to you to ensure you are creating a constant flow of such traffic.

As there is a constant need to attract a flow of traffic to your website there is one effective method that you can use what will give your website the traffic boost that it requires.

Welcome To Viral Marketing

While the term viral may easily depict a virus, a word very much dreaded by all computer owners, do not worry. Thankfully you don’t actually use a virus to spread your business message; on the contrary. Everyone has had enough of all those pop up ads and spywares. Viral marketing is legitimate, effective and accepted by the online community as one of the best ways of raising awareness of your website and products.

What Is Viral Marketing?

Viral marketing is a marketing technique used to build the public awareness of a product or company. It is the use of several forms of media to reach out to potential customers without actually promoting the product. Advertising without directly advertising the product or service.

In a nutshell, in the big wide world of advertising companies ride on the idea that if people like the content of a media they will pass it on to their friends and family. Certain media outlets are sponsered such as an amusing video which people then pass on and as it contains the company’s logo or brand, this will help in the promotion of the product.

Viral marketing has become a popular means of advertising and marketing because they are relatively low cost. To avoid being tagged as spam mail, viral marketing counts on the eagerness of one person to pass on the product. If a person sees the name of the person they know as the sender, they won’t block it and thus open it as well.

You may ask that this is alright for those with large marketing budgets like the big companies but how can the power and effectiveness of viral marketing assist the website owner with little to spend in their promotion activity?

Using Viral Marketing To Your Advantage

The main and foremost advantage of viral marketing is that you get a lot of publicity and public awareness about your site. You get to generate a flow of traffic that are potential customers, ie targeted traffic. With a little ingenuity and imagination, plus some incentives or prizes, you can reach out to a great number of people and announce your existence.

Websites and companies are catching on to the effectivity of viral marketing. It could signal the end of your website business. Utilising viral marketing in conjunction with search engine optimisation will give your website a leading edge.

How To Use Viral Marketing

Viral Marketing is a great way to get people to know about your website. One of the most cost effective means of viral marketing (don’t forget it can be free) is writing articles. Your website information will be located in the article’s resource box. Your article gets distributed and hence your website information then spreads among those who have expressed an interest in what you are writing about.If their interest is stimulated enough, they will then go to the website address that you have given in the resource box and thus, you have a targeted visitor to your website.

Other forms of viral marketing include blogging, becoming active in forums by leaving messages and replies for the particular niche that your website is pitched to, press releases, even utilising the power of Youtube. The more you think about this, the greater the avenues for viral marketing appear.

Viral marketing undertaken in different formats and targeted correctly can create a continual flow of targeted interested visitors to your website who will be more inclined to spend than a casual visitor. And never forget that one of the major benefits of viral marketing is that as a means of targeting your advertising message, using many of the methods it can be free.


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